The impact of music
greatly affects society as a whole. Different types
of music may have various affects on children and
adults. Gospel can
be looked upon as a soothing genre of music. The Christian
music industry has
developed over the last several decades into a powerful
musical
and economic force. Those desiring to enter into the
Music Industry should
understand the elements which make up the music
industry.
The music industry is made up of various elements,
including:
Musicians, singers, and related workers play
musical instruments, sing,
compose or arrange music, or conduct groups in
instrumental or vocal
performances. They may perform solo or as part of a
group. Musicians,
singers, and related workers entertain live audiences.
Many of these
entertainers play for live audiences; others perform
exclusively for recording
or production studios. Regardless of the setting,
musicians, singers, and
related workers spend considerable time practicing,
alone and with their
bands, orchestras, or other musical ensembles.
Musicians often
gain their reputation or professional standing by
exhibiting
a high level of professionalism and proficiency in a
particular kind of music or
performance. Some play a variety of string, brass,
woodwind, or percussion instruments or electronic
synthesizers.
Singers
interpret music and text, using their knowledge of voice
production,
melody, and harmony. They sing character parts or
perform in their own
individual style. Singers are often classified according
to their voice range—
soprano, contralto, tenor, baritone, or bass—or by the
type of music they
sing, such as Gospel, opera, rock, popular, folk, rap,
or country and western.

Music directors conduct, direct, plan, and lead
instrumental or vocal
performances by musical groups, such as choirs and glee
clubs,
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Composers create
original music such as symphonies, operas,
sonatas,
radio and television jingles, film scores, and popular
songs. They transcribe
ideas into musical notation, using harmony, rhythm,
melody, and tonal
structure. Although most composers and songwriters
practice their craft on
instruments and transcribe the notes with pen and paper,
some use
computer software to compose and edit their music.
Songwriter is someone who writes the lyrics to
songs, the musical
composition or melody to songs, or both. That is to say,
a songwriter is a
lyricist, a composer, or both. The word 'songwriter' is
however more
commonly used to describe one who writes popular songs..
Freelance
Songwriter
Freelance writers may work on their own, or under a
part-time contract
with various companies, securing single song agreements
either under a "work-for-hire" contract or a
songwriter agreement.
Songwriter/Producer
Producer/Songwriters develop their own material from
start to finish. They
write the material, develop a concept for how they would
like it arranged
and recorded, hire musicians and engineers, and oversee
the recording and production of the material. They have
the final say on the development of
their material.
Lyricist
Individuals who are talented in expressing themselves
with words can
develop careers writing words to songs. A pure lyricist
would create only
the words, and may work as a team with a music composer,
or may create
lyrics for a previously written piece of music.
Arrangers
transcribe and adapt musical compositions to a
particular style
for orchestras, bands, choral groups, or individuals.
Components of music—
including tempo, volume, and the mix of instruments
needed—are arranged
to express the composer’s message. While some
arrangers write directly
into a musical composition, others use computer software
to make changes.
Music Publisher:
are responsible for acquiring
the copyrights to songs and publishing them.
They may work for a very large music publishing company
and perform one
or two specific duties as a music publisher. They may
work for a relatively
small firm and fulfill a variety of functions. Many
individuals in music
publishing or songwriting become independent music
publishers, running
their own music-publishing firm. The goal of the music
publisher is to find
and acquire potential hit songs (copyrights) and
songwriters, promote them
for financial gain and serve as copyright administrator
whereby tracking,
licensing and payment collection can be done
efficiently. A good music
publisher has knowledge of all facets of the music
business, an
understanding of music industry dynamics, an ability to
hear hit tunes,
knowledge of copyrights laws, and contacts in the music
business.
Song Plugger (Professional
Manager)
work for a music publisher,
and perform the administrative functions of
music publishers. They also work to add new possible
hits to the publisher's
catalog, and to find acts to record these songs,
generating income for the
publisher. Professional managers seek to have a song
covered and recorded
by as many artists as possible and attempt to make the
tune a "standard." Song-Pluggers rely heavily
on their contacts in the music business to
accomplish their job, and must have great communication
skills. The
Song-Plugger may provide creative input into a band or
artist's demo since
they have a good understanding of what the industry is
looking for.
Staff
Writer
Staff songwriters are hired by music publishers, record
companies, producers
and other production or recording groups. The staff
writer's services are
reserved exclusively for this employer. Most staff
writers receive a weekly
salary, which may be treated as a recoupable advance on
the writer's
future royalty earnings. Or they may be contracted to
write "work-for-hire"
pieces that are owned and copyrighted by the employer.
Early in a career a
writer may have no option other than a
"work-for-hire" position, but should
take advantage of any opportunity to move to a more
attractive long-term
strategy to earning a living as a writer. Competition
for staff songwriter
positions is tough.
Record Label Business
Record producer(or music producer)
has many roles, among them controlling the recording
sessions, coaching
and guiding the musicians, organizing and scheduling
production budget and
resources, and supervising the recording, mixing and
mastering processes.
Record company
is an entity that manages sound recording-related brands
and trademarks
which consist of their owned labels; their owned and
licensed master
recordings; and various related ancillary businesses
such as home video and
DVDs. record companies sign, market, publicize, develop
and promote as
well as provide sales support to the larger distribution
companies for their
releases and artists.
Record Company Executive
This person would usually be employed at a record label
and be a director, vice-president or president of any of
the various departments or areas
there in.
A&R Coordinator
The main duty of the Artist & Repertoire coordinator
is to find talent for the
company to sign. A&R Coordinators search for new
talent by visiting clubs,
going to showcases, listening to tapes and demo
recordings, and watching videotapes of acts
performing. He or she is often responsible for
helping
find songs for the artists signed to the record label.
A&R Administrator
The Artist & Repertoire Administrator works in the
Artist & Repertoire
Department along with the A & R coordinator. In
large companies, the A&R administrators are
responsible for clerical functions within the
department,
planning budgets for artists signed to the label, and
working on the annual
or semiannual budget for all artists' expenditures. They
must analyze
previous budgets, and prepare a budget proposal with
projected cost
estimates for recording current acts. They also monitor
the budget in
relation to the expenses throughout the year. Staying
within a budget
means that the A&R administrator is doing his or her
job. The individual
might work exclusively with one or two studios in order
to build up a great
volume of studio time. With this volume, the A&R
administrator can often
receive discounts on time. They also keep track of all
money spent for
recording studio time, session musicians, talent, and
miscellaneous
expenses.
Director
of Publicity (or Public Relations Director)
The Director of Publicity supervises the record label
publicity department
and develops and oversees publicity campaigns. As
director, this person
oversees all the work that is performed by the staff of
the department.
Publicist
(or Staff Publicist, Press Agent)
A Publicist handles the publicity and press needs of
acts signed to a label.
Publicity helps the label sell records and produce
income. A publicist must
be able to get an artist's name in the news (magazines,
music trades, TV,
radio, etc.) as often as possible. This is accomplished
by writing press
releases, sending them to the correct media, talking to
media about acts,
and arranging interviews. The Publicist often arranges a
series of print
interviews, radio interviews, and TV appearances in
conjunction with the
release of a new record. Staff publicists spend a lot of
time on the
telephone, and are usually the first to send out
promotional copies of new
records and other important materials to the media.
After a new record is
released, a publicist may work with the A&R or
promotional departments on
a showcase booking of the group, and make arrangements
for a press party.
Assistant Publicist
Assists the publicist, compiling press kits, writing
press releases, and double-checking information for
accuracy.
Artist
Relations Representative (Artist Development
Representative)
The Artist Relations Representative's responsibility is
to represent the label's
interest to the artist/band and the artist/band's
interest to the label, and
maintain proper communication, cooperation and mutual
understanding
between the two entities. This person's job is to make
the artist feel
appreciated by the label by thoughtful gestures such as
buying flowers,
writing letters, arranging promotional appointments that
coincide with a
new tour, album release or career milestone such
as having a certified
Gold or Platinum album. If there is a problem or concern
that the label or
artist have with the each other, the Artist Relations
Representative will
seek to mediate the situation. The Artist Relations
Representative may
also advise the artist on creative/performing related
issues as well.
Promotional
Staffer
The prime function of the promotional staffer is
contacting radio station
program directors to generate airplay for the label's
records. Promotional
staffers will work closely with program directors, music
directors, and disc
jockeys in these markets. They set up appointments with
these station
people and bring a number of the label's new album
releases as well as a
supply of promotional or press material relating to the
artist or band.
A promotional staffer may socialize frequently with
program directors and
music directors to help improve the chances that a
radio station will add
a song to its playlist. Promotion Staffers often take
key radio station
personnel out to lunch, dinner, or for drinks. They may
also bring a program
director to a public place where he can listen to a
group play a song(s) live
and gauge audience response.
Advertising
Account Executive
An Advertising Account Executive develops advertising
campaigns for a
record label's products. This person must be creative,
aggressive, have
good sales skills and may have advertising experience in
another area, as
well as a strong knowledge of music.
Salesperson
(Record Label)
A record label salesperson establishes a relationship
with various accounts
to sell the company's products, and provide continuing
service to the
accounts. Accounts may include retail stores, rack
jobbers and one-stops.
Regional
Sales Manager
The regional sales manager is responsible for
supervising the selling of the
label's records and tapes to wholesalers and/or retail
outlets in a specific
region, creating sales campaigns and policies, and
overseeing sales staff.
Marketing
Representative
The marketing representative is responsible for
overseeing specific markets,
and reporting sales of records to radio stations and
trade publications.
Field
Merchandiser (or Merchandiser)
The field merchandiser is in charge of distributing and
explaining
merchandising promotions to record stores/departments in
specific markets.
Consumer Researcher
A consumer researcher researches and analyzes
consumer-buying practices for the record company. This
person should have knowledge of research and
analytical methods, the ability to write reports, and
knowledge of the music
business and record industry.
College
Representative (or Campus Representative)
College Representatives are responsible for promoting a
record label's
products to students on campus or perhaps to music
retailers. They are
students working toward a degree who have an interest
and/or skill in the
music industry, and often times are a music business
major in college.
Record Distributors
get records into retail stores, and record labels get
customers into retail
stores through promotion and marketing tactics. Be
prepared to sign a
written contract with your distributor.
Distributors want ‘exclusive’
agreements with the labels they choose to work with.
They usually want to represent you exclusively. A
Recording Contract is a written document that
outlines, identifies, describes, defines, and governs
the business relationship
between a recording artist (also called a royalty
artist) or group, and a
record company. The contract is called an executory
agreement, i.e., it is
an agreement that is yet to be executed or performed.
You will sell your
product to a distributor for close to 50% of the retail
list price.
Tour Promoters
are the people responsible for putting together a tour.
Included in their jobs are: getting the bookings,
pricing the event or tour, providing air, sea or land
transportation (Optional However the promotor must have
upfront cash
and or sponsors to pay for advertising the tours of the
artists. such as
TV and radio advertisements, posters, newspaper and
magazine adverts,
etc
Talent Manager
also known as a personal manager, is one who
guides the career of
artists in the entertainment business. The
responsibility of the talent
manager is to oversee the day to day business affairs of
an artist; to
advise and counsel talent about professional matters and
personal decisions
which may affect their career.
Booking Agent
someone who books a concert at a venue or several
venues, hence the
name. Bookers are chosen for their knowledge of
venues and network of
contacts.
Independent
Radio Promoter
The Independent Radio Promoter (IRP) has a similar role
as that of a
Promotional Staffer at a record label, except the IRP is
usually employed by
an Independent Radio Promotions Company or they may work
freelance.
Often times a record label, artist/band or manager will
hire the services of
an Independent Radio Promotions Company to generate
airplay of a
particular song or record.
The IRP contacts radio station program directors,
music directors, and
disc jockeys in a local, regional, national or even an
international market.
They set up appointments with these station people and
bring a number of
new album releases as well as a supply of promotional or
press material
relating to the artist or band. An IRP may socialize
frequently with program
directors and music directors to help improve the
chances that a radio
station will add a song to its playlist. An IRP often
will often take key radio
station personnel out to lunch, dinner, or for drinks.
They may also bring a
program director to a club in order to listen to a group
play a song(s) live
and gauge audience response.
Entertainment Attorney
An entertainment attorney handles any contractual
matters conceivable
within the Entertainment industry. Entertainment
attorneys can be
freelance, hired on retainer or as an employee of a
company or business
within the entertainment industry. Entertainment
attorneys generally
specialize in one of three separate fields within the
entertainment industry:
Sports, Film and Television, and Music. An attorney that
specializes in the
music industry usually has a solid depth of
understanding with regard to
copyright laws and artist/band agreements with managers,
publishers,
record labels, booking agents, etc. Successful
completion of Law school
and a state bar exam are requisites for being an
entertainment attorney
as well.
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